Though generally the marketing mix is associated with the four Ps – price, product, promotion and place...

When wishing to promote and sell a product, a firm, company or organization must choose between one...

In order to devise a successful and comprehensive marketing plan, one must gather information from all the...

A good business is run when it sets up some marketing objectives which are best remembered and...

A firm, company or organization must first deal with a general business strategy which deals with how...