Creative design refers to an artistic process of shaping objects or surroundings so that they are both aesthetic, pleasant to look at, but functional as well in some cases, depending on the type of product or end result. Thus, it can be said that design is a process dealing with the composition of a desired figure that may or may not follow certain regulations or ideological traits. Design can also refer to the actual construction or invention of an object, such as is found in engineering, pottery or management.
Therefore, creative design can refer to the artist’s or designer’s ability to use his imagination and be free to create an object or a piece of art unencumbered by anything else other than his own limitations. The design will take into consideration some or all of the following aspects: plans, specifications, activities, parameters, costs and processes, also taking into consideration legal, social, political, environmental and economical aspects that can or cannot contain the creator’s end result. Creative design basically depends on the field of activity and the desired purpose to manifest itself in one way or another. The designer may need to take into account the aesthetic dimensions of the design object or process, as well as functional or sociopolitical dimensions.
Some of the objects that can be subjected to creative design are clothing, accessories, furniture, home interiors and exteriors, skyscrapers, user interfaces or corporate identities. One could say that even public personalities such as musicians or actors are subjected to creative design processes in order to acquire a certain image, a branding that makes them different than other peers and makes them easily recognizable to the public. Creative design requires careful planning with an objective in mind, research, modeling and thought, though one might also add inspiration or imagination since it basically deals with creativity.
Creative design must come up with something new, whether it is inspired from older ideas and concepts or not; especially since post-modernism, which sometimes uses various springs of inspiration to create something completely new, almost nothing is forbidden in this creative process. Today, art and design work hand in hand, especially when we look at mundane objects for, say, home use, like tea kettles or kitchen dishes that combine utility with design and aesthetics. Some modern buildings, no matter their use, are sometimes the lucky result of an artistic and creative architect who combines utility with beauty and re-creation of space so that it blends within nature or within an urban landscape and so on.